SMS marketing refers to the use of text messages to promote a business’s products and services, as well as build customer loyalty. This digital marketing strategy is often referred to as mass texting. It works similarly to email marketing but has been shown to be significantly more effective.

On average, 98% of all text messages are read. And 90% of those messages are read within just three minutes.

With digital marketing channels like social media, you could have the greatest marketing messaging in the world—but the algorithms only show your content to a fraction of your followers. And with email, you can spend a lot of time on design and copy that ends up in a spam folder or is just plain ignored.

That’s why texts are the ultimate marketing medium. They’re easy to send, and almost always read by your audience.